Meet Steve · Co-founder

Steve Peele II

Growth marketing leader and operator

Co-founder of Pan Labs, with Josh Bonomini. 14+ years helping SaaS, tech, and growth-stage companies build the systems behind acquisition, retention, and revenue.

  • Cincinnati, OH
  • 14+ years in SaaS and tech
  • Marketing ops · Demand gen · GTM

The short version

Steve has spent his career on the part of growth most people skip: the plumbing that makes marketing actually work.

He started out on the founding team at dotloop and helped build its marketing operations through the company's acquisition by Zillow. Since then he's run growth at startups, founded Tixxy and saw it through an acquisition, taken on contract leadership roles, and, since 2020, led marketing operations and global integration at Launch by NTT DATA.

He moves between strategy, tools, data, campaigns, and people, and he's comfortable doing the actual work. He's also a lifelong musician, and says bands taught him most of what he knows about teams, launches, and reading a room.

Highlights

A few numbers and milestones

$350M+in pipeline influenced
14+ yrsin SaaS and tech
5+ regionsof global campaigns run at Launch by NTT DATA
2 exitsdotloop (acquired by Zillow) and Tixxy (acquired)

How he works

Growth is a system, not a campaign

Strategy and execution, together

Strategy without execution is just a document. Execution without strategy is just activity.

Tools should remove friction

Technology should reduce friction, not create it. The stack serves the team, not the other way around.

Data has to earn its place

Data matters when it improves decisions. Reporting people can trust beats dashboards nobody opens.

One revenue number

Marketing, product, and sales do their best work when they're aligned on the same goal.

Career

Where he's done the work

  1. 2020 – present

    Launch by NTT DATA

    Head of Marketing Ops & Global Integration Lead (formerly Nexient). Runs the operating system behind global campaigns across more than five regions.

  2. 2021 – 2022

    Amify

    VP of Marketing (contract), leading a company-wide brand repositioning.

  3. 2020

    Buyside · Everything But The House

    Director, Platform Growth at Buyside and Digital Growth Engineer at EBTH, both on contract.

  4. Earlier

    Astronomer

    Built and ran a rapid experimentation program across pricing, segmentation, and funnel stages. His second stint working alongside Josh.

  5. Founder

    Tixxy

    Founded the company and saw it through its acquisition.

  6. Earlier

    Inman News

    Growth marketing.

  7. Where it started

    dotloop

    Joined the founding team and helped build marketing operations through the acquisition by Zillow. Where he and Josh first worked together.

  8. 2012

    University of Cincinnati

    Mechanical Engineering Technology.

Also: API Nation and Hoist Hydration.

At Pan Labs

What he brings

  • Growth and go-to-market strategy: positioning, segmentation, and plans that connect what a product does to the customers who feel the problem most.
  • Demand generation: full-funnel programs across paid, search, content, and lifecycle.
  • Marketing operations: CRM and automation (HubSpot, Salesforce, Marketo), data, and reporting people can trust.
  • Leadership: building strong teams and getting marketing, product, and sales aligned on one revenue number.

Links

Find Steve