Two co-founders
Pan Labs is the two of us as equal partners. No layers, no account team. The people you talk to are the people doing the work.
Pan Labs · Cincinnati, OH
Two partners helping software teams grow with intention.
Pan Labs is Steve Peele II and Josh Bonomini: friends, colleagues, and equal partners who keep ending up side by side on tech projects. Together and individually, we work with software teams and product folks on the product, growth, and experience strategy that creates wins.
How Pan Labs is built
A partnership of two, by design.
Product meets growth
Josh brings product management and delivery. Steve brings growth and marketing operations. Most problems sit somewhere between the two, and that's where we're useful.
Together or individually
Some projects need both of us. Some need one. We shape each one together: a focused sprint, a longer partnership, or just a good conversation.
Steve & Josh
Who we are
We first worked together at dotloop, then again at Astronomer. Somewhere in there we realized we just work well side by side, and that's how Pan Labs started.
Co-founder · Growth & marketing ops
Steve Peele II
14+ years in SaaS and tech. Marketing ops at dotloop through its acquisition by Zillow, with stops at Astronomer, Inman, Amify, and Launch by NTT DATA.
Focus: marketing ops, demand gen, lifecycle, attribution
Meet SteveCo-founder · Technical product
Josh Bonomini
Technical product manager. Product leadership at 84.51˚, Head of Data Propulsion Lab at Astronomer, and technical project management at dotloop. Happiest turning a messy roadmap into something a team can ship.
Focus: product roadmaps, enterprise deployments, customer implementation
Meet JoshOur work together
Product, growth, and the systems in between.
Growth strategy
Figuring out where growth actually comes from, then building the plan, the funnel, and the habits to go get it.
Product & experience strategy
Shaping what you build and how it feels to use, so the product, the story, and the customer experience pull in the same direction.
Marketing ops & systems
The plumbing behind it all: CRM, lead flow, reporting, and the handoffs between teams, set up so people can actually run it.
- 01
Listen
Get to know the team, the product, and the people you serve. Find what matters most right now.
- 02
Shape
Work alongside you on the strategy and the hands-on pieces, quick wins first, bigger moves next.
- 03
Hand off
Leave things clear, documented, and in good hands, so the momentum keeps going without us.
Where our work has gone
Companies we've worked at
Together
dotloop (acquired by Zillow) · Astronomer
Steve
Launch by NTT DATA (formerly Nexient) · Amify · Buyside · Everything But The House · API Nation · Inman News · Tixxy · Hoist Hydration
Josh
Determined AI (acquired by HPE) · 84.51˚
Where to find us
Email steve@stevepeeleii.com, or find Steve and Josh on LinkedIn. All the ways to connect →